Happy Chinese New Year 2019 to all New Silk Road Monitor readers! Chinese New Year is big business for national and foreign firms. Here’s a round-up of some Chinese new year “Year of the Pig” business coverage.
- Year of the Pig: in Muslim Malaysia, brands tread carefully for Chinese New Year, from the South China Morning Post
- Lunar New Year holiday to be litmus test of Chinese shoppers’ resilience, from the Japan Times via Bloomberg
- Three Things Foreign Companies Should Know About Chinese New Year – from China Briefing
- More clicking, but touch and feel still matter for the Lunar New Year – from Business Times, Singapore
- Chinese New Year set to give luxury retailers in London a sales boost – from the Evening Standard, London
To understand what the Chinese new year means to the national economy and to broader East Asia, check out this piece from CNBC last year
Some highlights from the CNBC piece below:
- Lunar New Year, popularly known as Chinese New Year, means major spending across Asia on food, red packets and travel.
- Red packets, which are gifts of money from married to unmarried people, have propelled the growth of China’s tech companies like Tencent.
- The week-long holiday is a time for Chinese travelers to go on vacation, and 6.5 million Chinese holidaymakers are expected to travel abroad this week.